AW360LIVE Ep. 10: From Paris AWRoadshow

Universally recognised as one the most culturally rich cities in the world, due in part to its history as a global influencer of art and creative craft, Paris has long been a leader in the media industry. Surrounded by museums, libraries and plenty of opportunity to spark creative thinking, Paris is celebrated as a dynamic and innovative creative hub for industry minds far and wide.

In today’s world of social media, emojis and personalisation, we are able to tap into human emotion more than ever before. Marketers are now able to take people-based data and tie it together with innovations in technology, such as virtual and augmented reality, to create immersive experiences for the consumer. Leading industry experts from across Europe will dive into how psychological data differs across cultures and how brands can and are utilising personalisation with new technologies.

AW360LIVE Ep. 9: From Hamburg AWRoadshow

Recognised as a city ripe with technology excellence, Hamburg has been celebrated for its cultural vibrancy and start-up business mentality. The masses of tech and media hubs setting up shop all throughout the city are a testament to the scope and reach of creative opportunity influencing the rest of the global market.

In today’s world of social media, emojis and personalisation, we are able to tap into human emotion more than ever before. Marketers are now able to take people-based data and tie it together with innovations in technology, such as virtual and augmented reality, to create immersive experiences for the consumer. Leading industry experts from across Europe will dive into how psychological data differs across cultures and how brands can and are utilising personalisation with new technologies.

 

AW360LIVE Ep. 8: From Amsterdam AWRoadshow

Our second stop returns to the vibrant city of Amsterdam, one of the most sought-after creative industries in the world. With a blend of enduring history, a small-city feel and after-work hours spent in cafes along the canals, Amsterdam makes for the ideal creative hub to find a healthy work-life balance.

In today’s world of social media, emojis and personalisation, we are able to tap into human emotion more than ever before. Marketers are now able to take people-based data and tie it together with innovations in technology, such as virtual and augmented reality, to create immersive experiences for the consumer. Leading industry experts from across Europe will dive into how psychological data differs across cultures and how brands can and are utilising personalisation with new technologies.

 

AW360LIVE Ep. 7: From Stockholm AWRoadshow

A country with a national hallmark to prioritise collaboration in the workplace, Sweden has emerged as the creative front-runner for encouraging ideas from all disciplinary corners. Sweden’s award-winning creative prowess continually seeks to outdo itself with emerging digital pioneers and changing agency models, making it among the most desirable creative markets in the world.

In today’s world of social media, emojis and personalisation, we are able to tap into human emotion more than ever before. Marketers are now able to take people-based data and tie it together with innovations in technology, such as virtual and augmented reality, to create immersive experiences for the consumer. Leading industry experts from across Europe will dive into how psychological data differs across cultures and how brands can and are utilising personalisation with new technologies.

AW360LIVE Ep. 6: Millennials, the Working World, and Parenthood

Today’s young professionals are not easily categorized. Millennials are launching into their careers and disrupting popular workplace conversations – anything from what’s acceptable to wear to the office, to their expectations for paid leave and employee benefits. One conversation, however, remains somewhat unspoken – parenthood.

Roughly 64 million millennials are expected to become parents in the next decade. Consider then that industries like advertising and marketing skew very young in terms of talent pools, what does that mean for these young workers and their careers? Furthermore, a recent study by the 3% Conference shows only 39 percent of advertising women in the survey were mothers, despite that nearly 80 percent of college educated women in the US are. This means industry women are choosing to forgo families for the sake of their careers.

On top of millennials fighting to break into the job market and women battling for gender equality and equal pay, millennial women are now having to also choose between having a career and having a family. In the year 2016, a time when the millennial generation is fundamentally redefining the modern workplace, why can’t we have both?

Nick Childs: Global Chief Creative Officer, Initiative
Patti Clark: Global Chief Talent Officer, Havas
Sedef Onar: Chief Talent Officer, 72andSunny
Moderator: Lisen Stromberg, COO, The 3% Movement/Author of Work Pause Thrive: How to Pause for Parenthood Without Killing Your Career

AW360LIVE Ep. 5: The New World of Marketing Pharmaceuticals in America

Side Effects: The New World of Marketing Pharmaceuticals in America – Advertising Week 360 Live from the Nasdaq Studios in Times Square.

“A common list of side effects include…” You can’t watch live television these days without hearing that familiar disclaimer, and yet without it, you can’t sell pharmaceuticals to those who need them. Marketers today have more data about how to reach consumers than ever before, so how does the pharmaceutical industry guarantee that word of the product they’re providing reaches the eyes and ears of those who need it? What challenges do they face, what channels are they using, and, perhaps most importantly, how do they balance the need to market vs. the need to be sensitive to people’s health?

AW360 LIVE Ep. 4: From Nasdaq – Why is Gender Equality Still a Debate?

“The Numbers Don’t Lie, Why is Gender Equality Still a Debate?” – presented by Foresight Factory

Considering the dialogue that’s gripped the nation in the wake of possibly electing our first ever female President, the issue of gender equality in the workplace remains a hot button topic in the media industry. In this episode of AW360 Live, a panel of industry insiders take a deep dive into how wrestling with gender equality remains a real issue, and one that not only stunts career progression, but impacts the lives of both men and women overall.

Moderator:
Eric Alt, Fast Company

Panelists:
Meabh Quorin, Managing Director, Foresight Factory
Shelley Zallis, Founder & CEO, The Girl’s Lounge
Marie Claire Barker, Global Chief Talent Officer, MEC

AW360 LIVE Ep. 3: From Nasdaq – Virtual Reality is Here, Now What?

VR gear is finally in the hands of consumers. Headsets from Oculus, HTC, and Samsung are widely available on store shelves, with more on the way including one from Sony coming this Fall. So what happens now? How can marketers take advantage of the growing user base of VR enthusiasts? What’s the missing link that’s going to make VR the promising new marketing technology we’ve been waiting for?

Zed Nikola – Creative Services Director
Debby Ruth – SVP, Frank N. Magid Associates
Tony Mugavero – Founder & CEO, Littlestar
Marcus Peterzell – EVP Ketchum Sports and Entertainment, Co-Head of Ketchum VR Practice

 

AW360 LIVE Ep. 2: From Nasdaq – What’s Next in Sports? The Interactive Fan presented by Octagon

“What’s Next in Sports? The Interactive Fan” – presented by Octagon, live from NASDAQ

Moderator: Jason Kint, CEO, Digital Content Next

Panelists:
Simon Wardle, Chief Strategy Officer, Octagon
Steven Stern, Partner, Flagstaff Films
Jamie Gallo, President, Wunderman
Gary Cohen, President Triple Threat TV

 

AW360 LIVE Ep. 1: From Nasdaq – Sustainability & Responsibility presented by D&AD Impact

Fast Company’s Eric Alt leads a conversation on how businesses are impacting global change, featuring: Tim Lindsay, CEO of D&AD, Elaine Purcell of Droga5, Evan Harvey of NASDAQ and Andrew Schirmer of McCann Global Health.