Recognised as a city ripe with technology excellence, Hamburg has been celebrated for its cultural vibrancy and start-up business mentality. The masses of tech and media hubs setting up shop all throughout the city are a testament to the scope and reach of creative opportunity influencing the rest of the global market.
In today’s world of social media, emojis and personalisation, we are able to tap into human emotion more than ever before. Marketers are now able to take people-based data and tie it together with innovations in technology, such as virtual and augmented reality, to create immersive experiences for the consumer. Leading industry experts from across Europe will dive into how psychological data differs across cultures and how brands can and are utilising personalisation with new technologies.