Our second stop returns to the vibrant city of Amsterdam, one of the most sought-after creative industries in the world. With a blend of enduring history, a small-city feel and after-work hours spent in cafes along the canals, Amsterdam makes for the ideal creative hub to find a healthy work-life balance.
In today’s world of social media, emojis and personalisation, we are able to tap into human emotion more than ever before. Marketers are now able to take people-based data and tie it together with innovations in technology, such as virtual and augmented reality, to create immersive experiences for the consumer. Leading industry experts from across Europe will dive into how psychological data differs across cultures and how brands can and are utilising personalisation with new technologies.