A country with a national hallmark to prioritise collaboration in the workplace, Sweden has emerged as the creative front-runner for encouraging ideas from all disciplinary corners. Sweden’s award-winning creative prowess continually seeks to outdo itself with emerging digital pioneers and changing agency models, making it among the most desirable creative markets in the world.
In today’s world of social media, emojis and personalisation, we are able to tap into human emotion more than ever before. Marketers are now able to take people-based data and tie it together with innovations in technology, such as virtual and augmented reality, to create immersive experiences for the consumer. Leading industry experts from across Europe will dive into how psychological data differs across cultures and how brands can and are utilising personalisation with new technologies.