Universally recognised as one the most culturally rich cities in the world, due in part to its history as a global influencer of art and creative craft, Paris has long been a leader in the media industry. Surrounded by museums, libraries and plenty of opportunity to spark creative thinking, Paris is celebrated as a dynamic and innovative creative hub for industry minds far and wide.
In today’s world of social media, emojis and personalisation, we are able to tap into human emotion more than ever before. Marketers are now able to take people-based data and tie it together with innovations in technology, such as virtual and augmented reality, to create immersive experiences for the consumer. Leading industry experts from across Europe will dive into how psychological data differs across cultures and how brands can and are utilising personalisation with new technologies.